14 Best Marketing Tools to Make Your Business Marketing Easier

One of the biggest challenges for small business owners is the lack of staff. Fortunately, there are now many marketing technology tools that can help you accomplish a lot on your own.

From SEO and email marketing to analytics and social media management, these marketing software tools are specifically designed to help entrepreneurs promote their businesses more efficiently.

Whether you're handling everything yourself or working with a small team, the right tools allow you to work smarter and stay focused on what matters most—growing your business.

Why Do You Need Marketing Tools?

Most small businesses have a very “lean” marketing team. This often leaves them overwhelmed with all the tasks required to promote their products or services.

With the right marketing tools, you and your team can benefit in several key ways:

• Automate repetitive tasks, so you can focus more on strategy and building customer relationships.

• Expand your brand presence across multiple channels without spreading yourself too thin

• Track what’s working (and what’s not), so you can invest your resources wisely.

• Leverage data and automation to compete with larger brands on a smarter level.

Top Recommended Marketing Tools for Small Businesses

1. Analytics

• Google Analytics

This is one of the best and most popular analytics tools—and it’s free. With it, you can do everything from tracking user behavior and engagement, identifying traffic sources, monitoring keyword rankings, and much more.Its biggest advantage? No cost to use.

• MicroAnalytics

A simple, privacy-focused web analytics tool that offers much of what Google Analytics does, including goal conversion tracking and identifying which referrers are driving those conversions.Pricing starts at $9/month (approx. IDR 147,000).

2. Content Marketing

• WordPress

A blank canvas for building virtually any kind of website. If you're looking to start a blog optimized for search engines, WordPress is a top choice. Fun fact: 40% of all websites on the internet are built with WordPress.Pricing varies depending on domain availability and whether you’re building the site yourself.

• Vimeo Create

This tool simplifies video production with AI-powered editing tools, a large library of licensed music, and visual effects to help your videos meet professional standards.Basic use is free, with premium features starting at $12/month (approx. IDR 196,000).

3. CRM for SMBs

• HubSpot

HubSpot excels at inbound marketing and lead generation, such as attracting prospects through valuable content and personalized experiences—making it one of the most effective digital marketing strategies for small businesses.Pricing varies; the “Starter Customer Platform” starts at $15/month (approx. IDR 246,000) when billed annually.

• OnePageCRMP

erfect for small marketing teams, this CRM keeps all your customer data in one place and helps guide your team through lead generation, follow-ups, conversions, and ongoing relationship management.The most affordable plan starts at $9.95/month (approx. IDR 163,000), billed annually.

4. Performance Marketing Tools

• AdRoll

Specializing in retargeting and multi-platform ad campaigns, AdRoll is a versatile option to enhance your online marketing strategy. It also supports dynamic ads that adapt based on user interaction with your site.Pricing varies depending on usage—contact sales for more details.

• Realize

A tool that identifies purchase-intent leads and converts them using various ad placements across digital publishers and platforms. It uses AI to target and optimize ads in real time.Pricing is based on budget and package—contact their sales team for a custom quote.

5. Project Management

• Slack

A simple yet powerful communication platform perfect for small businesses—many consider it more effective than traditional tools.A free version is available. Paid plans start at $7.25/user/month (approx. IDR 118,000), billed annually.

• Asana

Ideal for small businesses that want clear project management from start to finish. Organize tasks via calendar or list view with unlimited task creation.Free for individuals and small teams. Premium plans with goal tracking and deadlines start at $10.99/user/month (approx. IDR 180,000).

6. Search Engine Optimization (SEO)

• Semrush

The ultimate tool for analyzing any website’s SEO data—from backlink volume, traffic trends, top-performing pages, to keyword rankings and more.Pricing starts at $117.33/month (approx. IDR 1.9 million), billed annually.

• Clearscope

A favorite for small businesses focused on content marketing. Clearscope helps you find high-potential topics and write SEO-friendly content that drives conversions.Basic pricing starts at $189/month (approx. IDR 3.1 million), with custom pricing for large-scale projects.

7. Social Media Marketing Tools

• Hootsuite

A full-featured social media tool with scheduling, analytics, and monitoring functions. One of its strengths is providing data-driven insights to improve your posting strategy.Annual pricing starts at $99/month (approx. IDR 1.6 million) for 1 user or $249/month (approx. IDR 4 million) for 3 users.

• Buffer

Lets you schedule posts across various platforms from a single dashboard. Great for planning and executing social media strategy and measuring performance through analytics.

Free for up to 3 social channels with 10 scheduled posts. Full features start at $5/month (approx. IDR 82,000) per channel.

Those are some of the top marketing tools you can use to help run your business more efficiently. In addition to the list above, you might also want to try the POS (Point of Sale) system feature from the Labamu app, which speeds up customer checkout with digital payment options.

With its simple and user-friendly interface, the Labamu POS system is suitable for anyone—even if it’s your first time using it. Beyond offering multiple payment methods, this feature also synchronizes with the kitchen, ensuring every order made through the POS is processed quickly and accurately.

If you're interested in using the Labamu POS system but aren’t quite sure how it works, join our free webinar: “Run Your Store with Ease: Modern POS Solutions for Small Businesses”  with Labamu!

This webinar is perfect for anyone struggling to manage sales and inventory manually or looking for a practical and efficient cashier system. In this #LabamuKickstart session, we’ll explore how Labamu’s modern POS solution can streamline your store operations and improve real-time monitoring.

Our trusted speakers and moderators include Adhya Angga Pratama, Customer Success Lead at Labamu, and Amara Putri, Labamu’s Community Manager.

Webinar: “Run Your Store with Ease: Modern POS Solutions for Small Businesses” will be held on:

• Date: Wednesday, June 25, 2025

• Time: 2:00 PM – 3:00 PM (WIB)

• Platform: Online via Zoom

So if you run a retail, F&B, or MSME business and want to boost your daily operational efficiency, register now by clicking this link: https://forms.office.com/r/rR1j6kiU8V.We look forward to seeing you at this free webinar!