10 Culinary Business Promotion Strategies to Celebrate Indonesia’s 80th Independence Day

As quoted from NotificationX, no matter how smart your promotional strategy is, if it’s not delivered at the right time, it will fail. That’s why timing is crucial in the world of marketing.

Now, in welcoming the celebration of the 80th Independence Day of the Republic of Indonesia, as a culinary business owner, you can seize this moment to get creative and win the hearts of your customers. With the right promotional strategies, you can not only boost sales but also strengthen your brand image in the eyes of consumers. Let’s check out the ideas!

10 Culinary Business Promotion Strategies to Celebrate Independence Day

With creative promotional strategies, culinary business owners have a great opportunity to attract customers while celebrating Independence Day. Here are 10 ideas you can execute right away!

1. Launch a Special Red-and-White Menu

To commemorate the August celebration, you can create a special red-and-white–themed menu available only during this month. For example, kopyor coconut ice cream topped with strawberry sauce, or nasi uduk served with red chili sambal and white crackers.

Not only should these dishes taste delicious, but they should also be Instagrammable to entice customers to take photos and share them on social media. You can also highlight the Independence Day spirit through the packaging or presentation.

2. Offer Attractive Independence Day Discounts or Cashback

To make the celebration even more festive, you can offer discounts or cashback featuring numbers associated with Independence Day. For example, a 17% discount or up to 80% cashback on certain purchases.

These numbers are not only easy to remember but also create a special impression that’s highly relevant to the Independence Day spirit. To keep the promotion profitable, make sure to apply clear terms and conditions. This strategy is proven effective in boosting transaction volume in a short time.

3. Host a Eating Contest or Social Media Challenge

To add more excitement, you could organize a fun eating contest or unique challenge—such as finishing 8 bowls of meatballs quickly or eating a piece of chicken in just 17 seconds. You could also give it an educational twist for kids, like an Independence Day trivia quiz or a coloring contest.

Participants who complete the challenge or win the contest can receive vouchers or a free meal at your outlet. Don’t forget to capture these lively moments and share them on social media for promotional content.

4. Decorate Your Outlet with an Independence Day Theme

August 17th is always synonymous with red and white. So, don’t miss the chance to beautify your outlet or booth with flags, buntings, and red-and-white decorations.

This creates an atmosphere that’s both relevant and emotionally engaging for customers. It also shows that your business cares about the nation—not just about profit, profit, and more profit!

5. Create an Independence Day Value Meal Package

Throughout August, you can create special bundling packages with unique names such as “Merdeka Package” or “Proclamation Package.” These bundles can include several popular dishes at a special price, or combine August-only specials with other existing menu favorites.

This concept makes it easier for customers to choose while also increasing your average transaction value. Don’t forget to add a red-and-white visual touch to the packaging to make it feel extra special.

7. Host a Free Giveaway Program for the Community

Independence Day is also a perfect moment to organize meaningful social activities. For example, you can distribute care packages or basic necessities to veterans, healthcare workers, or local communities in need. You can even offer special discounts for veterans dining at your place.

Not only will this build a positive brand image, but it’s also a heartfelt way to give back to the community. Small acts done sincerely often bring blessings in return.

8. Create a History Quiz or Independence Day Trivia on Social Media

In addition to running offline promotions, you can also host fun online activities through social media.

The ideas are endless—puzzles about Indonesia’s independence history, “spot the hero” image games, or word-guessing challenges. This approach not only boosts interaction with your followers but also provides entertaining and educational content.

9. Surprise Customers Wearing Red and White

Give discounts or small gifts to customers who visit wearing red and white outfits. For this one, you don’t even need to announce it—make it a surprise!

Those who unexpectedly meet the criteria will be delighted by the reward, making it a moment they’ll remember forever.

10. Offer Special Deals for Independence-Themed Birthdays and Names

Another fun idea is to give special offers to customers born on August 17th or those named “Agus,” “Agustina,” or similar, verified with their ID card.

Lucky customers can enjoy special discounts, free menu items, or exciting bonuses during their visit. This personal touch makes customers feel truly special—and because it’s unique and rarely done, it has the potential to go viral on social media.

11. Give Bonuses for Minimum Purchases

Last but not least, you can offer special bonuses for a minimum purchase amount. For example, spending at least Rp80,000 earns a free menu item, while purchases over Rp170,000 could come with exclusive official merchandise.

This strategy encourages customers to spend more to qualify for the bonus. Make sure the rewards are appealing—such as popular menu items or new product launches—so customers are excited to try them.

These are just some creative and relevant promotional ideas to celebrate Indonesia’s Independence Day. But to make these strategies run smoothly, you’ll need the right technology to support them.

Labamu is here as a business management app equipped with features that simplify sales tracking, stock control, promotion management, and real-time financial reporting—all in one practical and efficient platform.

Start managing your culinary business smarter today—download the app on Google Play or App Store now, and explore all its features!