Don't Just Create Content — Follow These 5 Steps to Build Customer Trust Through Your Promotions!

In today’s digital era, creating content for promotion has become almost a necessity. The content you create can be shared on your business’s social media accounts—or even on your personal account.

It’s undeniable that businesses engaging in content marketing tend to perform better than those that don’t. One of the key benefits is the ability to build customer trust.

If you want your content to truly increase customer trust, make sure you don’t just post randomly. Avoid the mindset of “just upload any photo or video”—instead, focus on content that actually brings value and leaves a positive impact on your business.

5 Steps to Make Promotional Content That Builds Customer Trust

Here are a few important things to consider when creating promotional content that helps strengthen customer trust:

1. Define Your Audience and Desired Outcome

When creating content, always think about who it’s for and why you’re making it. It’s much easier to build trust (and drive sales) when the right content reaches the right audience.

So, ask yourself: What’s the goal? If trust is what you’re aiming for, make sure you don’t push too hard or too fast.

2. Choose the Type, Frequency, and Platform for Your Content

While type, frequency, and platform alone won’t build trust, they definitely support the process. Trust begins with making the right information available where your potential customers are already looking.

If your target audience is mostly on Instagram, for example, make sure you’re posting there. No matter how great your content is, if no one sees it, it won’t build trust.

3. Share, Promote, and Engage

A big part of building trust is making sure your content is accessible. That means posting the right content at the right time—without coming across as spammy. Focus on platforms where your audience is most active.

Curate your content thoughtfully so it resonates with viewers. And when people engage—through comments or questions—make sure to respond. Say thank you, show appreciation, and let them know their support matters.

4. Analyze Responses, Optimize, and Pivot

As mentioned earlier, don’t just post randomly. If certain content gets strong engagement while others don’t, it’s time to pivot—meaning adjust your strategy to align better with your audience’s interests.

Pivoting doesn’t just boost visibility, it also gives you more chances to build trust by showing that you're listening and adapting.

5. Stay Aware of Social Media Trends

Research shows that 36.5% of social media users aged 16–64 use it to stay updated on news and current events. That’s why keeping up with trends is crucial for relevant, trust-building content.

You might explore features like augmented reality (AR), enhance your site with chatbots, or optimize your content for voice assistants.

Personalization is another key trend—especially since 79% of consumers say they’ll only engage with brand offers that are tailored to them.

Types of Promotional Content You Can Create

To make your content impactful, you need to engage your target audience through various formats—each suited for different platforms and goals. Here are some of the most effective content types for small businesses and how to use them:

1. Blog Articles

Blogging is one of the most accessible and effective content formats for small businesses. When done well, a blog can position your business as an expert in your industry while also improving your website’s search engine ranking.

Publishing regular blog posts that answer customer questions, offer tips, or share industry insights can help drive organic traffic to your site.

Be sure to research the keywords your audience is searching for using free tools like Google Keyword Planner or Ubersuggest, and focus on creating long-form content around those topics.

For example, you could write a blog article titled “5 Ways to Use [Your Product] to Save Time.”

2. Promotional Video Content

Video content is growing rapidly in popularity and is a fantastic way to engage your audience.

You don’t need a big budget or fancy equipment to create effective videos. Even simple product demos, behind-the-scenes clips, or customer testimonials can go a long way in building trust and educating your audience.

Platforms like YouTube, Facebook, Instagram, and TikTok make it easy to share fast and engaging videos. Just make sure to keep them short and to the point. Even 30-second clips or quick customer reviews can have a strong impact.

3. Social Media Posts

Social media offers countless opportunities to share short-form content that grabs attention and drives traffic to your website or blog.

Whether it’s behind-the-scenes content, product updates, or customer questions that spark conversations, social posts help you stay visible and connected with your audience.

Just be sure to tailor your posts to the platform. For example, Instagram and Facebook work well with visual content like images and short videos, while LinkedIn is ideal for sharing articles and business tips.

You can use tools like Buffer or Hootsuite to schedule and manage your posts more efficiently.

Creating the right promotional content can go a long way in earning customer trust. And once your content starts bringing in new customers, make sure to provide a smooth experience so they keep coming back.

This is where Labamu can help—with features designed to make transactions more convenient for your customers. For example, the QR Menu lets customers browse and order right from their phones, while the Order Management system helps streamline ordering and improve accuracy.

You can also use the Customer feature to get to know your loyal customers better by analyzing their buying behavior more precisely.

So, what are you waiting for? Join LabamuHub by Labamu today and experience the benefits for your growing business!