Labamu x Everpro x Rumah BUMN Bandung: A Complete Solution to Help MSMEs Boost Their Profits

MSMEs have tremendous potential to grow, but the challenges they face are just as big. Many business owners still struggle with common issues like messy financial records, minimal marketing strategies, and limited access to technology. Yet, with the rise of digital transformation and the growing interest in online shopping, the opportunity to increase profits is wide open—if you know the right strategies and tools to use.

Driven by this spirit, Labamu x Everpro x Rumah BUMN Bandung recently collaborated to support MSME players in leveling up their businesses. Although the event has ended, the momentum continues—so you can keep pushing your business forward, boost your profits, and achieve real growth.

Why Aren’t Many MSMEs Profitable Yet?

Every business owner wants to make a profit—but profit isn’t just about the money flowing into your bank account. True profit should be a sign that your business is healthy, growing, and strong enough to survive in a competitive market.

Unfortunately, many MSMEs still struggle to reach this point due to various challenges that could actually be solved with the right strategies and tools. Here are five common reasons why many MSMEs haven’t maximized their profits yet:

1. Poor Financial Management

Many MSME (Micro, Small, and Medium Enterprises) owners still mix personal and business finances, fail to record income and expenses, and aren’t even sure if their business is truly profitable. Without clear financial records, it’s nearly impossible to make informed decisions. This leads to unmanaged cash flow and difficulties in tracking growth.

2. Unfocused and Ineffective Marketing

MSMEs often rely solely on word-of-mouth or basic social media posts. Without a clear strategy or understanding of consumer behavior, marketing efforts can become a waste of time and energy. In fact, with the right digital marketing approach, the results could be far more impactful.

3. Underutilization of Digital Channels

Many MSME owners are still unsure how to maximize platforms like marketplaces, social media, or business support apps. As a result, their market reach remains limited and growth opportunities are missed. In truth, going digital can streamline operations and make products more visible to a broader audience.

4. Great Products, But the Business Isn’t Growth-Ready

Plenty of MSMEs offer quality products, but struggle with mass production, distribution, or operational systems. This makes it hard for them to scale up and compete with more structured businesses.

5. Overwhelmed by Managing Everything Alone

Many business owners juggle all roles—from production and marketing to finances and delivery. Without systems or tools to support them, their energy quickly drains and focus becomes scattered. This stalls business progress and makes it hard to achieve consistent growth.

Also Read: Labamu x LiftWomen: Time for Women-led MSMEs to Level Up and Empower Themselves

Powerful Strategies to Help MSMEs Boost Their Profits

Now That You Know Why Your Business Isn’t Profiting Yet, It’s Time to Take Action. Here Are Strategies to Help Your Business Earn More:

1. Separate Personal and Business Finances

This may seem simple, but it's crucial. By having separate accounts for your personal and business finances, you can clearly track cash flow, calculate profit, and generate accurate financial reports. This separation also makes it easier to apply for funding or form professional partnerships.

2. Build a Digital Marketing Strategy

Start by identifying your target customers and the platforms they use most—Instagram, TikTok, WhatsApp, or marketplaces. Use those platforms strategically through educational content, periodic promotions, or collaborations. With the right digital marketing approach, your products can reach more people without spending a fortune.

3. Use Digital Tools to Manage Your Business

Point-of-sale apps, automated bookkeeping, and inventory management tools can help you operate more efficiently. Digital tools also let you monitor your business performance in real-time, enabling faster and smarter decision-making. This is essential for growth, not just survival.

4. Improve Product Quality and Variety

Continuously evaluate your products and ensure they align with market needs. Try small innovations—new packaging, flavors, or added services. These upgrades can foster customer loyalty and open new market segments with minimal marketing spend.

5. Join Communities or Mentorship Programs

Being part of an MSME community or training program gives you access to new knowledge, networks, and collaboration opportunities. You can also learn from the experiences of other successful entrepreneurs. Support like this can accelerate your business growth. Consider joining the

LabamuHub community.

Success in business isn’t just about having great ideas or big capital—it’s also about the courage to change and willingness to try new things.The Labamu x Everpro x Rumah BUMN Bandung collaboration may have been a one-time event, but the impact and insights can last a lifetime if you start applying small lessons today.

If you feel like your business is stuck, now is the time to reflect and identify what needs fixing so you can scale up.

Luckily, you don’t have to do it alone—Labamu provides a complete business management app to simplify daily operations. Everpro helps boost your marketing and distribution, reaching more customers online.And Rumah BUMN Bandung serves as a hub for mentoring and collaboration, empowering the MSME ecosystem to grow and thrive.